RARE BERGMAN
June 25th, 2009
Ingmar Bergman´s professional and private life is now gathered in Taschen`s The Ingmar Bergman Archives. Pure collectors item.

PERSONA
November 12th, 2007
Persona, in psychoanalytical sense can be defined as a mask, a facade to satisfy the demands of a situation or the environment not revealing inner personality of an individual. Therefore people are able to select their own appearance and behaviour in order to create a desired impression on others. People`s second personality within themselves is speaking instead of them and it`s pretending.
To make a positive impression on people, especially on strangers has become a socially accepted behavioural pattern and it seems, that people are satisfied with that.
Who are we, anyway? Why such a strong desire to be who we are not in real? Is a social risk that is perceived or either an ego risk?
I believe, there is absolutely no doubt that people are wearing a mask.
